British fashion house Burberry posted a first-half revenue increase of 6.7 percent to $1.85 billion across markets and product categories.
Due to a strong performance and continued digital growth, Burberry grew 14 percent overall during the first half of 2014. Key drivers during this period included the My Burberry fragrance, launched in September, rainwear, women’s Prorsum, leather bags and men’s tailoring.
Highlights for Burberry’s first six months of 2014 include a retail revenue increase of $1.2 million, up 15 percent.
Burberry shared that for the first six months of 2014 it saw a retail revenue increase of $1.2 million, up 15 percent. The brand saw double-digit sales growth in Asia Pacific and the Americas, but only single-digit growth in Europe, the Middle East, India and Africa.
Wholesale revenues also increased 13 percent to $50 million. This was boosted by earlier deliveries and in-season orders throughout H1.
Burberry’s beauty division saw a 55 percent underlying increase. Burberry’s beauty growth is consistent with full year growth of about 25 percent, according to the brand.
As for licensors’ revenue, Burberry’s profits decreased by 3 percent or $55 million. During H1, Burberry opened nine mainland stores, six of which are located within airports. Burberry’s marketing focused on its core heritage products such as its trench coats and the My Burberry effort, the fashion house’s most personalized and interactive campaign to date.
Christopher Bailey, Chief Creative and CEO commented on this notion saying, “Looking ahead, while mindful of the more difficult external environment, we have never been better prepared internally for the all-important festive periods, with our teams intensely focused on delivering outstanding products and experiences, alongside continued investment to drive productivity and profitable growth over the long term.”
