Smiling Baby, all new specialised retail store for kids has recently opened in Adyar, South Chennai. The store caters to a niche market starting from the new born to the age group of 6 years.
Spread over 1,600 sq.ft., the store has a well laid out play and activity centre. The young ones can spend time exploring the world of toys and also engage in creative activities such as colouring, drawing and painting etc. The ambience of the store provides a comfortable and friendly atmosphere to shop for expecting mothers and young parents. The store houses an array of Indian and International brands with names like Pigeon, Nuby, Chicco, Avent, JL Morrisons, Apple Baby, Fisher Price, Barbie, Disney, Hotwheels, Funskool, Himalaya, Johnson & Johnson, Pampers, Mamy Poko being a few of them.
Speaking on the store and its value adds Santhoshi Shriram and S Shriram, Founders, Smiling Baby said, “It is our endeavour to bring the best of products targeted at the niche and evolving kids’ segment. We’ve tied up with the best of Indian and foreign brands, and plan to expand the retail footprint of Smiling baby across Tamil Nadu in the next 3 – 5 years.”
Santhoshi Shriram, is a Chartered Accountant and a working mother. Shriram, is a versatile retail professional, adjudged among the “Top 50 Retailers in India” by Asia Retail Congress in Feb. 2014 and has worked with RPG Retail, The Future Group and Cafe Coffee Day. Smiling Baby is the result of the potential gap which the couple see in the baby care needs in the country, and more so in Chennai, Tamil Nadu.