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Soch opens 6th new store in Mumbai

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has recently unveiled its new store at the High street Phoenix, Lower Parel, Mumbai.

Soch launches two new collections of ethnic wear
Soch, India's leading ethnic wear brand that mirrors the new age woman has launched their two new collections – 'Meher' and 'Core Tunics'.

Spread over 1250 square feet, the store offers a wide range of stylish and elegant designer ethnic wear like sarees, salwar kameez, kurtis and bottoms.
The new store is designed to allow customers to get a glimpse of the different products on offer. Conceptualized by the brand’s in-house team the store features an inviting and inspiring design which exudes the sophistication of the brand.

The brand is known for its wide range of designer ethnic wear that is stylish, yet traditional with intricate designs. Ranging from everyday ethnic wear to festive wear, the brand caters to discerning audiences with varied tastes and style.

Speaking on the occasion of the store launch, , Chairman and COO – Soch said, “We are very thrilled to launch our 6th stores in Mumbai. This marks a significant achievement for us and underlines the importance of this city as a market for Soch. It has been our endeavour to enhance customer experience at our stores with the superior merchandise and services. With its fresh appeal and unique shopping experience, our new store will definitely exceed all the expectations of our customers.”