Blackberrys has unveiled its Raw Denim range. The elaborate raw denim range features raw jeans, selvedge jeans, laser-printed jean and coated jeans. The denims have been given a washed appeal and softer feel for a more relaxed look.
The brand redefines casuals with the launch of their all new Urban collection. This expansion comes as a strategic move to step up their game in men’s apparel market and to build on the brand’s imagery of offering the finest for the Indian men. Adding yet another milestone, the brand introduces their maiden collection that has been conceptualized keeping in mind the shift in the fashion sensibilities of today’s urban men. Staying true to its proposition of ‘Go Sharp’ Blackberrys offers an unconventional take on modern day fashion with Urban.
Urban is inspired by the larger than life idea of New York City which not only represents the fast-paced and exciting everyday life of urban men, but also a mix of the glamorous, artistic and sub-culture lifestyle of the big city.
Speaking at the launch, Nikhil Mohan, MD, Mohan Clothing said, “Urban collection is a strategic expansion of our product portfolio. With it, we aim to bridge the gap in the market by bringing to the customer superior style and quality products in the men’s casual wear space. We are extremely proud to launch URBAN from the house of Blackberrys as this collection further strengthens our stance on fashion. Keeping in mind the season’s wardrobe needs, Blackberrys Urban presents a range of biker jackets, trench coats, denim blazers, de constructed blazers and bomber jackets. Riding high on product innovation Blackberrys introduces Shacket, a fresh take on shirt jacket to add style during mild and tricky weather.”
The Urban collection also features season’s big trend of Camouflage prints in tonal colors. Knits in monochrome or with hints of brighter hues also feature in the collection to add the right amount of freshness to the look.
Sandeep Khapra, Design Head, Blackberrys said, “Urban for us is a Blackberrys man’s interpretation of his individualistic style and personality. The collection is very bold and has a DIY approach to style and we’ve taken inspiration from the hipsters of New York City for the season’s collection.”
The brand also introduces Autumn/Winter 2014 collection in-line with the international trends that pushes the envelope in formal wear segment. Sharper fits, stylish cuts, stark solids and uncompromised prints take charge this season. The collection diminishes the line between corporate and casual chic by adding innovative detailing that can be worked with flair in both the looks thereby effortlessly taking him from a corporate daytime look to a dressed up evening look.