A comprehensive omni-channel retailing handbook for offline retailers and brands ,’It’s Commerce Sense’ has launched at India Retail Forum 2014 by Mart Jack Enterprise and Microsoft.
Tyler Bryson, General Manager, Marketing and Operations, Microsoft touched upon two prevailing trends that are glaringly obvious; that of consumer behavior changing and the change in buying cycle of the consumers.
Bryson explianed that there is a fundamental shift in the demography along with the rapid change in technology. He also said that the theme to follow in the coming times would Experiential Retail.
He introduced MartJack Enterprise, providing omni-channel solution to create experience for retailers. The handbook helps bridge the Omnichannel knowledge gap in the Indian Retail Industry with a focus on the insights, trends, research and case studies in the subject of Omni-channel Retailing. It gives facts and figures about how to determine how suitable one is for the Omni-channel retailing format.