Home Retail Mart Jack Enterprise & Microsoft Launches ‘It’s Commerce Sense’ at IRF’14

    Mart Jack Enterprise & Microsoft Launches ‘It’s Commerce Sense’ at IRF’14

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    A comprehensive omni-channel retailing handbook for offline retailers and brands ,’It’s Commerce Sense’ has launched at India Retail Forum 2014 by .

    , General Manager, Marketing and Operations, Microsoft touched upon two prevailing trends that are glaringly obvious; that of consumer behavior changing and the change in buying cycle of the consumers.

    Bryson explianed that there is a fundamental shift in the demography along with the rapid change in technology.  He also said that the theme to follow in the coming times would Experiential Retail.

    He introduced , providing omni-channel  solution to create experience for retailers.  The handbook helps bridge the Omnichannel knowledge gap in the Indian Retail Industry with a focus on the insights, trends, research and case studies in the subject of Omni-channel Retailing.  It gives facts and figures about how to determine how suitable one is for the Omni-channel retailing format.