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Consumers are getting more tech savvy – how retailers are keeping up with their discreet demands. Join us at IRF 2014 to decode the science behind consumer behaviour

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Today’s digital natives are demanding experiences that are richer, more immediate, interactive and, above all, intuitive than ever before — not least from retail where buying the product is the beginning of the process and where store interiors are expected to be magical, intuitive, connected landscapes.

Join us at -2014, and learn from our expert panelists that how technology is reshaping consumer behaviour and, in turn, reshaping retailing.

Over the next few years, consumers will experience completely new retail models that deliver unique shopping experiences for their guests. How can you serve the most technologically-savvy generation in history and understand their behaviour process and where store interiors are expected to be magical, intuitive, connected landscapes. Technology is reshaping consumer behaviour and, in turn, reshaping retailing. Over the next few years, consumers will experience completely new retail models that deliver unique shopping experiences for their guests.

The retail experts those who will delve deeper on this pertinent topic are Parag Dani, Retail Director, Levis, Priti Mehta, Founder, Director and Creative force, Omved , MD, Skechers, Somdeb Basu, Brand Director, , , Founder & CEO, Tasanaya Hospitality and President, NRAI, Sanjay Karwa, CEO, Planet Retail and , CEO, Food Bazaar. The crux of the panel discussion will be that how can you serve the most technologically-savvy generation in history and understand their behaviour.

The India Retail Forum (IRF) is the premier knowledge and networking platform for India’s burgeoning retail and shopping centre industries. In its 11th year, the annual congregation with the participation of the most esteemed visionaries, retail experts and influential decision makers charts a brand new course every year for the retail and shopping center fraternities. The Forum acts as a bridge between Indian and International players providing a holistic picture of the latest scenarios and opportunities. The event will take place on September 17 & 18 at Renaissance Hotel, Mumbai.