Professional Beauty Association to Host Webinar for New Exhibitors to Achieve Maximum Success

On 18 September at 12:00 p.m. EDT, the Professional Beauty Association (PBA) will host a complimentary webinar designed to guide new trade show exhibitors on how to have a stress-free, productive exhibiting experience. Titled ‘New Exhibitors: Expectations & Execution’, the webinar will be hosted by Frank Cacciato, CEO of Katherine Frank Creative, a recognised industry leader who has worked with countless manufacturers, distributors and educators. He will provide critical tips, creative tricks and helpful anecdotes from experienced trade show veterans.