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ITA hosts a tea carnival to propel tea consumption

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The (ITA) in collaboration with the Tea Board of India is organising Chai Ho Jaye, the first ever tea carnival in India, aimed at popularising tea consumption and educate youths on host of benefits from tea consumption.The carnival will include a plethora of activities spread over two days, such as tea tasting and sampling session, flash mob performances, interesting games and a mixologist session, imparting knowledge on tea infused mocktails.

The event is slated to take place on Saturday, 23rd August, 2014 at the UCB Atrium, Ambience Mall, Gurgaon.

Founded in 1881, (ITA) is the premier and oldest association of tea producers in India. ITA, since its inception has remained the principal advisory and supervisory body in the tea industry.