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What’s next for online retail? Can online shopping match up to in-store experience? Find out at the IRF 2014.

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Shopping, in India, is a social activity, and people like to see, feel, try on the merchandise. Even the most digitally savvy online shoppers want to physically experience products and brands in real time.

Another reason for the move by digital retailers is that traditional retailers and manufacturers have begun to catch up to them with their omni-channel strategies. The best have created multiple touchpoints – physical and virtual – that engage shoppers in more customized ways that are calibrated to meet an individual shopper’s needs.

Listen and learn from the online brand leaders like, , Category Leader &GM-Apparel, Amazon; Vivek Biyani, Director, Direct; Co Founder & CEO, Travelkhana.com; Latif Nathani, Country Head, ; , Co Founder & CEO, Fashionara.com; , Founder & CEO, mydala.com to know how online retailers are re-defining omni-channel and omni-present retailing.