Outdoor adventure gear brand Woodland will soon be launching a series of water sports related products, states a PTI report.
After launching products for outdoor adventure activities like trekking and mountaineering, Woodland is proposing to launch a series of products this fiscal in the area of water sports, a top official said.
In India, while adventure sports like mountaineering, mountain trekking have already gained mass popularity, water rappelling, scuba diving, Kayaking, paragliding and other extreme sports are a few other adventure activities that today’s youth and young professionals want to experiment with.
“Woodland is soon going to venture into Water Sports with a series of products, including kayaks and surfing boards”, Managing Director, Harkirat Singh, stated.
To leverage this, the brand has associated with the three day “The Malabar River Festival”, to be held at Kozhikode starting tomorrow to mark its aggressive entry beyond land into the water adventure segment.
“Woodland has always followed the tradition of promoting outdoor and adventure sports worldwide and at the same time provides a platform for adventure enthusiast, reinforcing the Woodland brand mantra, Explore More”, according to a company release quoting Singh.
Sensing great potential in Water Sports, the brand had recently partnered in the India Surfing Festival that happened in Odissa and has plans to actively promote the sport and the category.
“Kerala is a hub for water sports in the country and what can be bigger than the Malabar River Festival that invites participation from professionals across the Globe”, Singh said.
“Max Benetton is a face to International kayaking. Also known as ‘la Bomba’, (meaning “the bomb”in Italian). Max is the strongest freestyle kayaker Italy has ever produced and we are proud to have him on-board as one of the elite ambassadors for our World-Class Ambassador programme’, he added.