Outdoor adventure gear brand Wildcraft has opened an outlet at Growel’s 101 mall, Mumbai. The store stocks sports apparel, equipment, footwear and other adventure accessories.
Speaking on the occasion, Rajiv Bhatia, Chief Operating Officer – Retail and Real Estate, Grauer & Weil (India) Limited, said: “Wildcraft will add to the interesting shoppertainment experience we offer at Growel’s 101 mall. Being located at Kandivali East, the mall overlooks the sprawling green terrain and enjoys its proximity to exotic Yeoor hills at Sanjay Gandhi National Park. With an increasing number of hiking and adventure enthusiasts making a beeline to woods, Wildcraft would be an ideal destination for patrons to shop for the essentials.”
The brand has over 70 exclusive stores spread across 30 cities. Wildcraft products are also available at more than 250 shops-in-shops and over 1,000 multi-branded stores across over 100 cities.