Flipkart has launched a new sexual wellness products category offering products under various segments like pleasure enhancement, sexual combos and kits, pleasure devices, lubricants and condoms, among others, mentions a leading daily.
Considering the growing demand for sexual wellness products in India, the category is currently pegged at Rs 1,000 crore and recording a double-digit growth.
The e-tailer plans to add more products in the category. According to the paper, Flipkart has confirmed that in order to maintain privacy, packaging of such products would be given a special attention.
India has been witnessing a rising online demand for sexual-wellness products including handcuffs, massagers, pleasure enhancing devices, and edible G-strings, the report stated.