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Adidas Enters into 10-year partnership with Manchester United

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The leading footwear and lifestyle brand Adidas has entered into a partnership with Manchester United, and as part of the agreement, which starts from 2015-16 season for a decade, Adidas would be the global technical and licensing partner of this football icon. In addition, Adidas would supply products and outfits for this leading UK-based football club. This agreement is expected to generate sales of pounds 1.5 billion.

Herbert Hainer, Adidas Group,CEO,said, “This partnership would help to strengthen our presence in football worldwide.”

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