Myntra.com has launched plus-size clothing range from Dressberry called ‘Curvy’. Targeted at young women aged between 18-25 years, the Dressberry lady is vivacious and confident of flaunting her style. According to Technopack, the women’s wear segment is expected to reach $ 22.3 billion by 2017. The plus-size clothing segment already contributes $1.8 billion and is expected to double during this period.
Research has shown that obesity is a major concern for women the world over and Indian women are also greatly plagued by it. The Indian female customers looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus size market, Myntra.com ventured into this clothing segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes.
The new plus size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints that lend a dainty curvy look to customers which enable them to flaunt their garments without any inhibitions and confidently set new fashion trends in the market.
Speaking on the launch, Ganesh Subramanian, Chief Operating Officer, Myntra said, “At Myntra.com, our aim is to make India look good. The plus-size and sleepwear segment in India is a latent market that offers huge opportunity to venture into an untapped segment. The launch of Curvy and Gossip helps us tap this exciting market and enable our women consumers to look fashionable and trendy since we believe that looking good is every women’s right.”
Sleepwear -Gossip by Dressberry: Additionally, Myntra.com also announced its foray into the niche yet exciting segment of sleepwear market that targets peppy gossip girls with a versatile range of sleepwear garments for their pyjama parties under the brand ‘Gossip’ by Dressberry.
This segment offers vibrant yet comfortable nightwear and loungewear that includes pyjamas, shorts, nightwear tees and knit nighties.