Arrow has opened its exclusive store in Connaught Place, known as the heart of Delhi. The concept store reflects the contemporary and modern ethos of the brand. Occupying two floors of a modern structure, the interior has the vibe of a plush gentleman’s den and features a subtle blend of contemporary design and progressive style. Contemporary furniture, wall panels and framed photographs heighten the sense of a kind of professionalism.
The store concept is divided into four broad sections. The Arrow Formals and Arrow Sport section is designed for the sophisticated and modern customer. The Arrow New York section has a collection for both men and women appealing to the young audience. Arrow has dedicated a special section for women’s wear collection where it brings a classy variety for women’s apparels. To give the customer a space to relax and browse through the collection, a lounge area has been created, maintaining the sophisticated look of the section.