Home Fashion Cherokee Global Brands Announces New Strategic Alliances

Cherokee Global Brands Announces New Strategic Alliances

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, a global marketer of style-focused lifestyle brands has announced its newly formed alliances in Australia, New Zealand, Brazil, Canada, and China to represent Cherokee Global Brands and secure regional and territory partners for the company’s selected brands. This partnership is slated to commence immediately.

, CEO, Cherokee Inc, said “We are extremely excited to be working with this talented group, as we look to strategically license our brands through category and channel diversification while continuing to expand our global footprint. This group will provide us with the necessary on-going, on-the-ground support to ensure long-term success.”

Cherokee is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 40 countries around the world including Target Stores (U.S. and Canada), Kohl’s (U.S.), Tesco (U.K., Ireland and certain Central European countries), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).