Usha International, the leader in sewing machine industry, announced the winner of ‘Best Garment Construction Award’.
Playing a pivotal role in encouraging young and budding fashion designers, Usha International has been conferring the most prestigious Best Garment Construction Award to the National Institute of Fashion Technology (NIFT) students since the year 2000. Every year one student is recognized from each of the 11 NIFT centers including New Delhi, Mumbai, Kolkata, Gandhi Nagar, Chennai, Bangalore, Hyderabad, Rai Bareli, Kangra, Shillong and Patna. The awardees are shortlisted by the professors of NIFT based on their performance throughout the year.
At a convocation event that took place in Chennai recently, Usha International felicitated Kutubuddin Khan with its state-of-the-art Usha Janome sewing machine, a trophy, certificate and a cash award of Rs 10,000. The event witnessed dignitaries from the fashion fraternity, industries and parents of NIFT students cheering together for collections showcased by the students.
On this occasion, Neelima Burra, Head, Marketing (Sewing Machines and Appliances), Usha International said, “We are extremely proud of our association with NIFT as it has enabled us to contribute meaningfully in nurturing the best talents of fashion industry. It also gives us a great pleasure to witness these students experience the joy of sewing with powerful, precise and intuitive Usha sewing machines. With each year we hope to make our association stronger by empowering students and providing cutting-edge technology and designs to give wings to creativity and expression.”
Amongst the various initiatives of Usha, is one-of-its-kind experiential store – The Hab in Mumbai. Aiming to make sewing a trendy concept, this unique concept has been successfully inspiring people by allowing them to create, innovate and experience the art of sewing. The company has also set-up 1023 sewing schools across India for enhancing the sewing and designing skills of women. As a social initiative, the company has also set up over 3190 ‘Silai Schools’ in rural India for imparting required skills and competence to enable self-reliance and economic independence.