Amazon.in has announced its foray into men’s apparel with the launch of the Denim Hangout and men’s innerwear stores. With over 1500 styles in men’s denim wear and more than 1300 styles in men’s innerwear from popular Indian and international brands, Amazon India now offers consumers an extensive fashion portfolio for men.
‘The Denim Hangout’ is a concept store that represents more than just the blue jeans. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear’ The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world. From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. . Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store.
“The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone. The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim hangout at Amazon.in breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India
India’s largest Men’s Innerwear Store at Amazon.in offers over 1300 styles by brands like Diesel, Hanes, French Connection, Eminence, Crusoe, Chromozome, VIP and more across briefs, boxers, trunks and vests.
“Almost half of the innerwear market in India is unorganized and unstructured with inner wear often sold in an un-engaging ambience leading to awkward conversations with sales staffs that both male and female shoppers choose to avoid. Amazon.in recognizes this and endeavors to make it less traumatic for men to shop for essentials. Not only is the selection exhaustive but also presented to appeal to both genders alike,”adds Vikas.
Besides underwear, one can also choose pajamas and lounge bottoms and sets in luxurious blends and soft cottons in a variety of patterns and prints.
