JONNY IV, Based in Los Angeles, CA, is a new men’s fashion e-commerce brand targeting young guys 18-25, was recently launched by a former executive at Forever 21 who aims to achieve the same fast-fashion success with the often-overlooked other gender. As teens shift their fashion tastes away from traditional mall retailers, JONNY IV appeals to their changing nature with fresh styles at everyday low prices.
“I’ve walked into many stores who target the teen and young adult market, and frankly I am often shocked by the price tag for many of the items. It’s not surprising to see a lot of them struggling to capture share,” said Founder and CEO, Eugene Kang, who formerly ran the e-commerce division at Forever 21. “We are offering a refreshing, wallet-friendly alternative to what’s out there that is more on the pulse of what is trending. I think we all want to look our best, but it doesn’t have to cost an arm and a leg, especially for young people with limited budgets.”
JONNY IV will release new merchandise on a weekly basis, with a wide assortment of men’s clothing, from street fashion, to contemporary, to basics and more. Their collection includes shirts, graphic tees, basic T-shirts, sweaters, jackets, chinos and jogger pants, sold exclusively on their website. Kang believes that their ecommerce site will become a regular destination for savvy shoppers with a sense of style. “Our ever-evolving assortment will reflect the latest fashion trends in the market today, at ‘un-ridiculous’ prices. You’ll see that with our current summer collection, and especially with our Back-to-School line in August,” comments Kang.
