Sternhagen, a premium-brand for sanitary ware and bathroom fittings from Germany.will soon be launched in India. The brand, owned by Acrysil GmbH, Germany (a wholly owned subsidiary of Acrysil Limited, India). The Company plans to open flagship stores in Delhi, Chandigarh and Ludhiana followed by Mumbai and Bangalore to showcase its range of products.
The Sternhagen collection of washbasins will initially have four nature inspired exclusive designs namely, Düne (inspired by sand dunes), Seerose (inspired by petals of water lily), Golden Cut (90° geometric cut design) and Kristall (inspired by natural crystal).
The Sternhagen range of washbasins will be manufactured by Acrysil at its state-of-the-art manufacturing facility in Bhavnagar, Gujarat. The raw material (Sani-Q), the highly acclaimed designs and the moulds will all be sourced from Germany.Speaking on the eve of the launch, Chirag Parekh, Chairman & Managing Director of Acrysil said, “Acrysil’s business is built around inspiration, innovation and the pursuit of excellence. The Sternhagen range of washbasins demonstrates how creative thinking can change the way we do business by embracing the highest standards in concept and construction. I am confident that the range which symbolizes the ultimate in taste and class will redefine luxury in its segment.”The Sternhagen range of washbasins will be marketed worldwide and initially just 2000 units per annum would be available for the domestic market. The products would be priced in the range of Rs. 21,000 to Rs. 60,000 per unit. The Company will also shortly launch the Sternhagen range of faucets which will feature bathroom mixer with electronic controllability and showers with aromatherapy function. Customers will have the option to select an entire bundled set of bathroom solutions.