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    Case study on Subhiksha

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    It was an era of software industry booming with a software startups cropping up every day in the and everyone was eagerly learning the language of computers. There was one industry trying to make its presence felt: Retail Industry. It was striving hard to achieve the industry status. The early retailers who made their presence were Raymonds, Indian Coffee House, Akbarallys, Premsons and that were limited to a few locations and took long to practically arrive at a retail format. But, today it is a different story altogether with players talking of ROI, employee management and IPOs.


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