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    Case study of Piramyd Retail: Analysis of their failure and strategy for the way forward

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    The Indian Retail industry in 2007 was poised for growth. Reports such as the ?s “Emerging Market Priorities for Global Retailers” and The 2005 Global Retail Development identified India as the next destination for the retail boom.

    During the past, India had already experienced ~10% growth in the retail market. This was primarily driven by change in demographic trends, consumer preferences, higher disposable income, etc. which will be discussed in the „Growth of the Retail Industry? section of this paper.


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