Incepted in February 2014, the Delhi-based fast-casual sattvik restaurant, Sattviko plans to expand its presence. Prasoon Gupta, Director Sattviko, talks about the brand’s expansion. In the next six to seven months, Gupta plans a fresh round of investments of Rs 1 crore to expand the dine-in formats.
Tell us about your expansion plans.
Currently we have one dine-in format with 35 covers and in next six to seven months we plan to make fresh round of investments of Rs 1 crore and expand our dine-in formats. The investment would be funded by investors and friends. Meanwhile, we will expand our delivery formats and corporate presence. As of now, we are operating two delivery formats and three outlets in the corporate sector.
What will be the ideal location for Sattviko dine-in format?
Our current outlet is in M-Block market, at Greater Kailash-II, where there are several other restaurants. The outlet is around 750 sq.ft. in area. Going forward, we will target locations where there are lot of companies/ offices.
Who are your target audience?
We are targeting customers over 25 years old, who are office-goers, and want to spend on eating fresh and healthy food for lunch. People in this age group are generally working, well informed and health-conscious.
Our menu has been designed to serve young professionals, who would prefer eating Mexican and Continental food and also people in the older age groups, who would prefer typical Indian food.
What is the average bill size and footfall in your dine-in format?
On average, we get 120-130 customers per day, with an average bill size of Rs 200 per customer.