Forever 21 has come up with a stunning store concept known as F21 Red. The new store concept, which has recently launched at the Azalea Shopping Centre in South Gate, California, is designed to offer fans of the brand even lower prices. The main Forever 21 stores are already targeted at the so-called fast-fashion market.
Speaking on the launch , Jeffrey Gomez, Vice President of Retail for North America says, “What we were trying to do is to really look for an expression to the brand that celebrated value as opposed to just fashion”.
Prices were ultra-low with camisoles on sale for $1.80, tank tops at $3.80, denim starting at $7.80 and bikinis for $4.80. The store also carries pieces from the 21MEN, Forever 21+, and Forever 21 Girls collections. You can also pick up the Love & Beauty cosmetics line as well as the brand’s shoe and lingerie collections.
The company has over 600 existing stores in the US, as well as locations in Europe, Asia, Latin and South America, and will be expected to roll out more F21 Red stores if the concept proves to be a success.