The Dannon Company has launched Dannon Oikos Greek Frozen Yogurt at New York marking the brand’s first move into frozen products for home consumption category. The new product is available in pint containers (MSRP: $3.99) and six flavours including, Vanilla, Chocolate, Strawberry, Café Latte, Black Cherry, and Key Lime.
Speaking on the occasion, Art D’Elia, vice president of marketing at The Dannon Company, said: “While the phenomenon of Greek yogurt continues to drive growth in the refrigerated section, the trend is just starting to expand into the frozen aisle.” Oikos consumers are always looking for smarter alternatives that don’t sacrifice the taste they love. Dannon Oikos Greek Frozen Yogurt delivers an incredible frozen taste experience with half the fat of regular ice cream and 6 grams of protein in every serving. In addition, Dannon Oikos Greek Frozen Yogurt contains active yogurt cultures and is an excellent source of calcium.”
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavours, styles and sizes of cultured refrigerated and frozen dairy products to serve retail and foodservice customers. Dannon brings health through food via fresh and frozen yogurts.