The National Basketball Association (NBA) and Jabong.com have announced the launch of the first official NBA online store in India, NBAStore.in.Through this partnership, the widest assortment of NBA merchandise will be available in India including the first-ever NBA products for women in the country. NBAStore.in. will be an NBA-branded destination within Jabong.com.
The NBA collection will be an assortment of 200 products, which will include shorts, jerseys and t-shirts for men and women. The price range for the collection will start from Rs 1,400 and will go upto Rs 14,000. This announcement comes amidst rapid growth of the NBA’s fanbase in India. “Sports are a major draw amongst today’s youth in India and we have seen a spike in demand for branded sportswear on Jabong,” said Praveen Sinha, co-founder and managing director, Jabong.com.The company will offer many exclusive products including: oncourt product and fan gear from adidas, women’s and men’s fan gear from Levelwear, NBA socks from New Horizon, official NBA basketballs from Spalding and basketball footwear from adidas, Reebok, Nike and Brand Jordan. Additional exclusive products will be added each season. Jabong.com, one of the leading sports and fashion destinations in India, has 30 million visitors per month and delivers to more than 400 cities, towns and villages.
