E-commmerce platform Myntra.com has unveiled a new concept titled Indian Fashion League (IFL) to determine which city has the highest fashion quotient. Started this Friday, Myntra’s IFL is a 20-day bonanza that will enable shoppers to make their online shopping experience more intriguing and exciting with prizes.
“Through IFL, Myntra.com aims to make the world of fashion a unique and engaging experience, wherein shoppers can actively participate and define their city’s style statement and win exciting prizes in the bargain,” said Vikas Ahuja, chief marketing officer, Myntra.com.
To avail the offers, the users will be required to vote for their favourite city in a competition that will follow a ’round robin’ phase, followed by the ‘knockout’ stage, similar to popular cricketing formats.
The team that will garner the maximum consumer participation through crowdsourcing of pictures and higher engagement will earn more points. The tournament winner will take home a brand new Hyundai i10 as the bumper prize.