Red carpet to award nights or social gatherings—celebs have been spotted flaunting their favourite platinum jewellery. For instance, Anne Hathaway wore Platinum and 100 carat diamond bracelets, square cut emerald and diamond ring, and diamond stud earrings at the 86th Annual Academy Awards. Julia Roberts was wearing Platinum and emerald cut diamond ear studs with micro pave and diamond cocktail ring by Harry Winston at the 71st Annual Golden Globe Awards. In fact, Sofia Vergara was seen in platinum earrings with unheated ruby, sapphire and Columbian emeralds, platinum and ascher cut diamond ring by Lorraine Schwartz.
It proves that platinum replaces the traditional yellow gold jewellery and emerges the nest big trend in jewellery. Exquisite and elegant metal, platinum is not only making a rage but also offering dainty motifs. For say, it is becoming a popular choice for engagement rings and wedding bands. It is naturally white and doesnt change the colour.
As per the PGI (Platinum Guild International), worldwide marketing organization dedicated to creating, expanding and strengthening consumer and trade markets for platinum jewelry, platinum is durable. It is 60 percent heavier than white gold. In fact, platinum prongs secure and protect a diamond than other metals.
In comparison to white gold platinum is easy to maintain and doesn’t demand re-plating again and again. And the rarity of platinum makes it luxurious.