Home Beauty & Wellness Jacqueline Fernandez: New Face of The Body Shop

Jacqueline Fernandez: New Face of The Body Shop

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The Body Shop has recently signed Jacqueline Fernandez as their new brand ambassador. The announcement was made a week after the launch of the online portal of the brand. She has replaced who represented TBS for three years. In line with the brand’s values ‘business as a force for good’, Fernandez, exemplifies natural beauty with her commitment towards charity organisations and campaigns for education, human rights and animal cruelty-free causes.

Excited about her new role, Fernandez shared, “I have grown up with The Body Shop’s products and swear by them. It’s a dream come true and an absolute pleasure to be the face of this inspiring natural and ethical beauty brand. I am totally addicted to The Body Shop products, which are perfect for Indian women and men. My personal favourites are Strawberry Body Butter which is a must-have for me this season as I can smell the refreshing scent for hours afterwards, Tea Tree oil that keeps my skin blemish free and for my hair, I always trust and use The Body Shop’s Rainforest Coconut hair oil. I am truly honoured to be a part of the brand in India and I look forward to all the great work we will be doing together and meeting fellow ‘The Body Shop’ fans.”

As the face and voice of , Fernandez will appear in multimedia campaigns spanning print, in-store, digital and social platforms. The Body Shops India’s first campaign with Jacqueline will be launched in May 2014, with its Strawberry Body Care collection.