The Body Shop has recently signed Jacqueline Fernandez as their new brand ambassador. The announcement was made a week after the launch of the online portal of the brand. She has replaced Dia Mirza who represented TBS for three years. In line with the brand’s values ‘business as a force for good’, Fernandez, exemplifies natural beauty with her commitment towards charity organisations and campaigns for education, human rights and animal cruelty-free causes.
Excited about her new role, Fernandez shared, “I have grown up with The Body Shop’s products and swear by them. It’s a dream come true and an absolute pleasure to be the face of this inspiring natural and ethical beauty brand. I am totally addicted to The Body Shop products, which are perfect for Indian women and men. My personal favourites are Strawberry Body Butter which is a must-have for me this season as I can smell the refreshing scent for hours afterwards, Tea Tree oil that keeps my skin blemish free and for my hair, I always trust and use The Body Shop’s Rainforest Coconut hair oil. I am truly honoured to be a part of the brand in India and I look forward to all the great work we will be doing together and meeting fellow ‘The Body Shop’ fans.”
As the face and voice of The Body Shop India, Fernandez will appear in multimedia campaigns spanning print, in-store, digital and social platforms. The Body Shops India’s first campaign with Jacqueline will be launched in May 2014, with its Strawberry Body Care collection.