Equipments play a pivotal role in turning a small salon into a luxurious styling studio. In a bid to educate the salon professionals with latest tools and accessories of the trade, Salon India brings you details of new and existing distributors in India
Engaging in a business of giving instant makeover to people is not an easy task and in the salon business, equipment plays a critical role in enhancing the creative look. The salon and spa equipment has been in business since 1966 and there is a deluge of products in the market by now. Each claims to bring forward the latest technology to suit the growing needs of the industry. Some common equipments include styling combs, curlers, hair dryers, shampoo stations, basins, trolley carts, scissors and mirrors.
Existing market players
It may be a good idea, sometimes, to look for options when numerous brands and products are existing in market. The size of a salon can be a big factor in determining the need of equipments. Some start-up salons offer hair cuts or simple services until they can expand their business to offer facials, nail services, threading, waxing and pedicures.
Significantly, the market is full of options for salon equipments and the distributor’s role is important and existing players like Esskay Beauty Resources Pvt Ltd, Marc Beauty Equipments, KS Beauty Centre, Vaibhav Store, Daniel & Sons Pvt Ltd’s brand called Cosmet and Friends and Co, fit the bill.
Many salon owners willingly experiment with new brands, which could also be problematic as not all companies can be trusted. However, a not so old equipments and furniture distributor, Esthetica Spa and Salon Resources Pvt Ltd, has proved his detractors wrong, as it has really grown in a span of mere three years. The brand entered the beauty and wellness market in 2011 to create the highest quality of spa furniture for domestic and international markets with the motto ‘progress through quality’.
Brands in the business
FRIENDS & CO
Launch year: 2008
Parent company: Friends Ambience Builders and Friends Sparlour Solutions
USP: To convert any raw space into a magnificent salon or spa with customised Interior solutions from lighting, flooring, ceiling, furniture, tools and accessories
Brands dealing in: Salon furniture and equipments of brands like Salon Ambiance and Crystal for Furniture, Sparlour for Trolleys, Valera for Equipment, Big Brush for brushes
Opportunity: Luca Rossini, an Italian range of salon chair shampoo stations and premium range of Trollies under Sparlour brand
Challenge: Duplicacy and sub par products. The Indian consumer usually doesnt make up the right budget for the furniture or is left with too less funds after the gruelling interior work is complete. So much so that they have to compromise on the quality of the furniture and equipment that are duplicates. We strive to change that with bringing original products that are a result of extensive Research & Development and bring it to our client at the best possible price. With our Interiors expertise we would ensure that you never have to compromise on anything.
Star product: Healer, a micromist and a clamozome machine, claims to reverse damage done by hair colour, rebonding and application of other chemicals on the hair.
Clientele: Radisson Hotels, Oberoi Hotels, VLCC, Naturals, Toni&Guy, Bella Madonna, Serena Spa, Aura Thai Spa, Assotech and Supertech
Future: To continue to provide the best services and uncompromised Original products at best possible price. Through our products and services, we intend to educate our client that furniture and ambience are both equally important parts of the salon and none should be compromised with.
DANIEL AND SONS PVT LTD
Launch year: 1993
Parent company: Daniel and Sons Pvt Ltd
USP: To produce quality equipments and offer an unmatched after sales service plus one year replacement warranty
Brands dealing in: Cosmet
Opportunity: Expansion in tier II and III cities, offering specialised packages to dealers generating revenues from every nook and corner of India
Challenge: Understanding and designing salon or spa as per the client demand in an economic and competitive environment
Star product: Hair and beauty trolleys
Clientele: Pan India network with over 100 dealers, distributors and channel partners to cater the growing Indian market
Future: The brand has entered in joint ventures with numerous leading brands and manufacturers overseas and is all set to launch high end global brands in India soon
Launch year: 2004
Parent company: United Group
USP: High quality salon tools
Brands dealing in: Denman
Opportunity: Denman has been extremely open to extend any support we need from them throughout
Challenge: Price factor as salons are not willing to spend good money for standardisation of the tool kit for each of the stylists, inspite of knowing the quality that they would get
Star product: Hair Brush
Clientele: Vidal Sassoon
Future: On the cards for the brand is creation of a dream team of stylists which would be the face for Denman in India
Launch year: 2005
Parent company: Vaibhav Stores
USP: One of its kind store in India and is a pioneer of catering to only professionals. The brand not only provide high quality genuine products at competitive prices but also provide a complete support system in their applications. With experts at Vaibhav Academy, the brand offers a platform for training and development, providing everything under one roof.
Brands dealing in: Ceriotti, Marc, Ikonic, Rica, Biosoft, Casmara, Make-up Studio, Beauty Essentials, BCL, Razorline, China Glaze and Nubar
Opportunity: One of the major challenges is to train the buyer on its usage and provide post-sale service in maintaining it. We consider it as an opportunity to rightly connect with our clients
Challenge: It is an accepted fact that the overall market slow-down has impacted each one of us. Vaibhav Stores believes that growth is possible only through mutual support. With planned events being designed with Channel Partners to offering festive season discounts and freebies to clients, our strategy is to help each other in this difficult phase of the industry.
Star product: With the widest range of products and brands, clearly there stands no single star product. Each product offered at Vaibhav Stores is exclusive it its own way. From highest quality of equipment and furniture to most genuine consumables products in the market, clients can vouch for the best.
Clientele: Naturals, YLG, B:Blunt, The Leela, Park Plaza, Lakme Salon, Enrich, Jean Claude Biguine, Affinity and VLCC
Future: As we continue to support all our stakeholders in this slow growth phase of the industry, our near future plans are to continuously come up with innovative, cost-effective methods of doing business, such that, it is beneficial to all.
TRI-STAR PRODUCTS PVT LTD
Launch year: 2000
Parent company: Tri-Star Products Pvt Ltd
USP: Over 300 products for personal grooming and in electrical appliances, offers two years warranty in which customer gets a free repair or replacement of the product in case of any defect or problem in the appliance
Brands dealing in: Vega
Opportunity: Embarked in the men’s product category
Challenge: To increase distribution network of electronic range in salons and spas
Star product: Aroma Dry Hair Dryer
Clientele: Strong market position, catering to maximum salons and spas across India
Future: Expansion of electrical range and to be among the top players in the country both consumer and professional segment. Simultaneously, planning to tap the professional cosmetic segment with an international brand
ESTHETICA SPA AND SALON RESOURCES PVT LTD
Launch year: 2011
Parent company: Esthetica Spa and Salon Resources Pvt Ltd
USP: Flexible design pattern as per client’s demand with special aesthetic details to increase or reduce the size, leatherite colour of spa furniture
Brands dealing in: Esthetica
Opportunity: Soon to launch flagship model of massage table in India, a fully articulated spa table with electric height, electric backrest and electric legrest adjustments
Challenge: Lack of availability of quality raw material
Star product: Shirodhara massage bed
Clientele: Major hospitality groups and spas in India, exporting products to Italy, Netherlands, Oman and Dubai
Future: Global promotion of the brand through exclusive distributor network
KAPOOR LIGHT. LIFE. STYLE
Launch year: 1948
Parent company: Kapoor Lamps Group of Companies
USP: More than beautify, it enhances mood and visibility within home, meeting meticulous quality standards and ensuring electricity safety with minimum wattage and maximum illumination
Brands dealing in:
Opportunity: Light sculptures , exquisite backlit glass designs that can be spread across ceiling and walls to create a dramatic effect, and Kustomlit providing customised lighting solutions through retails network, with trained in-house designers to assist with right lighting which complement the decor of the spa
Challenge: To create soft and relaxed mood lighting with mostly back lit coves and coffers wall in high tech spa interiors is challenging
Star product: All as they often introduce innovative designs
Clientele: ITC Mughal Royal Spa and Kaya-Kalp in Agra, Oberoi Wild flower Shimla, Ananda in Himalayas, Rishikesh
Future: Expanding our retails operations in tier II and III cites across India through company owned and franchised outlets, to market through
Launch year of the company: 1928
Parent company: KATHIAWAR STORES
USP: QUALITY THAT DRIVES THROUGH SERVICE
Brands (National/International covering under the umbrella) : CHAOBA , MARC , SILVER FOX and MANY INTERNATIONAL BRANDS
Opportunity (any latest achievement or deal or tie-up): DELIVERED TO OVER 100 SALONS IN THE PAST YEAR
Challenge (Economy slowdown/reach/accessibility): TO FIND NEW RANGE OF HIGH QUALITY PRODUCTS ON A DAILY BASIS
Star product of the company: OUR EXCLUSIVE RANGE OF HAIR CUT STATIONS
Clientele (major clients in India or abroad): MAJOR SALONS LIKE NATURALS , GREEN TRENDS , PARIS DE SALON , MANIA , PAGE 3 , HABIBS ,
LAKME AND MANY MORE SPREAD ACROSS INDIA
Future plans: TO DELIVER TO ALL PARTS OF THE COUNTRY.