Mumbai-based ice cream and beverage distributor and retailer Pastonji has launched ‘GoSip’, the flavoured milk, in the Western region of India. The company claims that the product is a sweetened dairy drink made from pure milk, sugar, flavourings and developed to suit the Indian taste. An energy meter on the bottle of the new flavoured milk records the sips consumed by an individual.
Go Sip is priced at Rs 22 for a 200 ml disposable bottle and is available in 11 flavours, namely, chocolate, mango, strawberry, coffee, pineapple, pista, shahi gulab, dudh malai, masala masti, kesar elaichi, and butterscotch.
Speaking on the occasion, Naim Hafizi, Managing Partner, Pastonji Beverages Division, said, “Consumers today are more interested in eating a healthy and varied diet. And they’re also on the lookout for special moments of indulgence and new, unusual taste experiences. Beverages containing perceptible, natural particulates combine both. They are right up-to-the-minute, and meet consumers’ demands.”
Maaz Mutvali, Marketing Head, GoSip, added that with the new product Pastonji will increase its reach to a wider audience.