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ADOBE

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Brand : Value for money

Product Assortment: T-shirt, sweat shirt, shirt, sweater, jacket, coat for men

The targeted towns/cities in the next couple of year: 250 cities in India

Target consumer: Upper middle and middle class, all age group

Turning point(s) in the brand’s life: Quality and different styles

Growth percentage: 20 per cent

Any strategy change: More spread

Retail presence and number of EBOs/MBOs added in 2013: Total 700 MBOs, about 100 new MBOs added

New flagship store(s): Company owned company operated EBO in Ludhiana

Expansion/extension/diversifi cation plan(s):
To manufacture complete range for men by 2014, and exploring new categories.

New Territory / Region Added: Maharshtra, Gujarat, Bihar