In a bid to provide a first hand experience of buying exclusive make-up line from Bobbi Brown Cosmetics, the brand opened its free-standing store in Ambience Mall in Gurgaon. The store offers range of colour cosmetics, brushes, skin care and expert services of the brand. The consumers can choose from a menu of specialised services and avail limited edition products of the brand on a seasonal basis.
The clean and modern aesthetic of the brand is reflected in its architectural details like steel cabinetry and carrara marble flooring, while an abundance of natural light makes the space feel like a chic SoHo loft.
At the heart and centre of the space is a communal artistry table, which creates a warm and welcoming environment for the consumers to try products at their own leisure, or with the help of a make-up artist.
Teaching is a key component of the brand’s philosophy, thereby offering ‘make-up lessons not makeovers’, the full time appointed professional make-up artists will teach women to be their own beauty experts.
Bobbi Brown’s application methods, ranging from an everyday five minute routine to a special occasion 45-minute routine, are designed to be adapted for a woman’s individual needs.