Indian kitchen appliance company Franke Faber India has opened its first exclusive showroom “Franke Studio” in Mumbai launching its high end appliance brand Franke marking the swiss brand’s entry into the Indian market. It claims to be the market leader in kitchen appliances segment with its brand Faber and has now launched its high end appliances under Franke brand as a part of extension of its Sink and Taps division.
Speaking at the occasion, Ravi Gupta, Managing Director – South Asia, Franke Faber, said: “Current trend is towards upgrading to International lifestyle interiors in kitchens. Franke will offer superior features, advance technology and award winning designs makes Franke Luxury Collection as “the choice” for our target customers.”
Currently Franke offers kitchen sinks, taps and bio waste disposers. With the opening of Franke Studio, the brand has also launched Franke Luxury collection offering products like hoods, hobs, built ins – oven, microwave, deep fryers, BBQ’s, dishwashers, refrigerators, coffee machines, and wine coolers.
NiteshMathur, Senior General Manager, Franke Faber, stated: “We are targeting the high end market with modular kitchen studios. “Our prelaunch meetings with interior designers, builders and kitchen studios have indicated excellent response. Our intent is to target top 10 metros in the first year itself.”