The Bosch Group, a leading supplier of technology and services inaugurated its exclusive brand store in Bengaluru. Located at Sarjapur Road, the new store is a unique multi-product selling platform of Bosch India.
Bosch brand store, a cross selling model, is a new way of thinking for Bosch worldwide. A stunning in-store experience and the display of the the engineering ingenuity of Bosch products is designed to cater to a discerning customer.
The store will display Bosch’s portfolio of premium home appliances which includes washing machines, dishwashers, refrigerators and dryers. Bosch Power Tools will blend in the DIY format with its popular range of Home Hobby and Garden products like the multipurpose Home Kits, the IXO (The world’s smallest screwdriver). Furthermore, the store will also showcase products of Bosch Solar systems.
Commenting on this occasion, Michael Karunakaran, Zonal Head, South – Bosch Home Appliances India said, “The city of Bengaluru is one of the fastest growing metropolis in India. With increased urbanization and high disposable income, the city has progressively witnessed a rise in the demand for consumer durables. Bosch Home Appliances was launched in the year 2011 in India. Bosch offers precision and efficiency combined with sleek, modern style, which makes it a natural fit for Bengaluru. With our new store at Sarjapur Road, our customers will be able to experience the best integrated products and services across Home Appliances, Power Tools and Solar Systems.”
“Bosch Power Tools has seen a double digit growth this quarter and a significant contribution of that has come from the DIY space. DIY in India is growing at the rate of 20 percent and Bosch Power Tools currently owns a significant share of this segment. It gives me great pleasure that we have opened our second retail store in Sarjapur Road, where we aim to cater to the discerning IT customer. The IT populace in Bangalore has shown a tremendous flair for DIY and through this store we aim to cater to their demands.” Said Mr. Vijay Pandey, Vice President Bosch Power Tools.
