A leading footwear manufacturer and retailer, Venus Footarts has launched its kid’s footwear summer collection. According to them, the kid’s footwear category is expected to contribute 15 percent to the company’s turnover this financial year. The company has made plans to introduce more products under this category like canvas shoes, PVC and PU injected footwear etc.
Ashish Dewan, director, Venus Footarts, says, “Our new range of kid’s category include hawai chappals and sporty sandals for 3 to 12 years age group. Our analysts have studied the choices and competitive demand and in-house designers have specially created cartoon series of hawai chappals and sporty sandals with strong woven belts.”
Started with just 2400 pairs in a day, company has scaled up its production capacity to 75,000 pairs per day