Home Retail Jacqueline Kapur, Co-Founder, Ayesha Accessories

    Jacqueline Kapur, Co-Founder, Ayesha Accessories

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    “Predicting customer taste is always a difficult job. We at offer our customers products which are at par with the international fashion or trend. While our target market is aware of the what’s hot in the international fashion circuit they are not always keen on experimenting with the products which leaves our more quirkier/edgy products with less sell through. We launched our kids’ collection recently and met with the same response there as well. Right now we looking at Delhi, Nagpur, Raipur, Noida, Ghaziabad, and Jaipur in the North for expansion. In the east we are eyeing Kolkata, Guwahati and Siliguri. In South, we are primarily considering Mangalore and Bangalore. We are also planning to have a stronger presence in tier II and III cities like new shop-in-shops at Patna, Raipur,Vadodara etc. We are looking at expansion in markets other than India by opening stores or via e-commerce channel.”