Luggage manufacturer, Samsonite South Asia has launched American backpack brand High Sierra in India. The brand is now available at all Bagzone stores across India, select Samsonite stores, on Bagzone.com, Jabong, Flipkart and Myntra and priced between Rs 1,200 and Rs 10,000. Founded in 1978, High Sierra is a designer and manufacturer of stylish and functional backpacks, wheel backpacks and framesacks. According to the company officials, the brand will focus on offerings for students and outdoor sport enthusiasts.
Speaking on the occasion, Suresh Menon, Managing Director, Samsonite South Asia, said: “The Indian youth today is far more keen to travel and explore new places than it ever has been. Over the last few years we have seen a steady increase of domestic and international travel in this segment and we feel that this trend has also created a demand for a specific product. High Sierra is one of the most popular outdoor, adventure brands in the US and we feel that the products will also receive a similar response from the Indian audience. “
He further added, “For the launch of High Sierra in India we have looked at a strong digital strategy and online presence. Our products are not only available across major online players but our social presence has also created a positive response across Facebook, Twitter and our own website. We have an active list of travel bloggers and fans who are experiencing the product and providing real time feedback.”
The company is the official supplier of bags and luggage for the US Ski and Snowboard Team. In the past, High Sierra has also been associated with the Outdoor Industry Association (OIA), Snow Sports Industries America (SIA) and the Travel Goods Association (TGA) amongst others.