Being Human Clothing has opened its 21st store in India at Lulu International mall, Kochi. This is the brand’s second outlet in Kochi, the first being located at Centre Square mall. The store stocks apparels and accessories for men and women.
Speaking on the occasion, Manish Mandhana, Managing Director, Mandhana Industries, said: “Kochi is an attractive market for any retail clothing company looking to grow in the South and having an outlet in the opulent Lulu International mall, we are sure to attract more positive support for the brand and the cause. This will be our fourth EBO in South India, two being in Bangalore and one already at Centre Square mall in Kochi.”
Being Human – The Salman Khan Foundation has a global licensing arrangement with Mandhana Industries, which designs, manufactures, retails and distributes the brand. Mandhana Industries launched the brand in 2012 in Europe, followed by Middle East and India. As of 2014, Being Human Clothing is available in more than 14 countries including Bahrain, Belgium, Dammam, Doha, France, India, Jeddah, Jordan, Kuwait, Oman, Pakistan, Riyadh, Spain, and UAE. The brand has over 300 retail and 7 online selling points worldwide including 120 retail and 4 online selling points in India.
Mandhana Industries is a textile and apparel manufacturing company with a turnover of over Rs 1,300 crore in FY 12-13 and a market cap of over Rs 900 crore.