Head Turners enjoys the credit of being the first L’Oréal Professionnel salon in India and a premier chain of salons with 13 branches in eastern India. It is one of the pioneers in bringing the concept of new age salons to change the face of salon business in the country. Pankaj Killa, CEO of Head Turners shares about the brand with Salon India.
The Journey So Far
Since inception it has been tough yet highly encouraging as customers have had high expectations with the collaboration. The entire team has worked really hard to deliver the best techniques and value for money to the customers. Our target audience is luxury and premium clients who look for normal maintenance services. We also run plenty of promotions to tap the young college-going youth to build our customer base.
We keep introducing new services with new products. For instance, for the first time we have introduced a complete one-stop grooming services for the entire family of the bride and groom.
Also, Moroccan oil is one product that has really done wonders because of its molecular formulations. We love Wella Koleston, L’Oreal Majirel, and Inoa hair colours. Moreover, it’s the stylist’s confidence on the colour that really matters when it comes to colour use.
The major barrier we faced was during the opening of promoter-based salons, with promoters only financing the business with no or limited knowledge. This resulted in many hair stylists shifting loyalties for a few grand. However, when they realised the difference in business the way we do, most of them came back to us but in the process, we lost a lot of time.
Five Years From Now
In the current scenario, where competition is the key to growth, we would like to see Head Turners having the best brand respect in the hair and bridal sections. Our aim is to build the brand in such a way that every time one thinks of hair and fashion, Head Turners should be the first name to come to his mind.
We would definitely expand both vertically and horizontally by opening branches in satellite cities of the East and would like our team to excel in this field so that we can provide premium services with new techniques in hair styling. To put it across in simpler terms, we would like to work the same way as a stylist team works in the western countries.
Until now, all our salons are company owned. We are definitely looking for the right kind of partners in different regions who can really understand the brand and take the business further with the same professionalism and standards as we do in our salons.
This year we are planning to open six to seven new centres in Tier-II and -III cities in the East. Presently, we have 13 salons in eastern India including nine in Kolkata, spread virtually in all major locations of the city; three in Guwahati city; and one in Durgapur.
Road Map from Here
The road map is to strengthen the brand image and capitalise on our strengths. With our enthusiasm to deliver something apart from the league, our motive is to provide immaculate services to our customers and also to make efforts to develop the industry as a whole.