Kalyan Jewellers has Opened 16 My Kalyan showrooms in Mumbai at places such as Mulund, Bhandup, Chembur, Andheri, Kalyan, Bhayender, Bhiwandi, Kandivali, Airoli, Kalwa, Belapur, Nerul, and Koperkhairne. ‘My Kalyan’ is the company’s initiative to educate and facilitate buying of gold ornaments. Kalyan Jewellers has over 550 My Kalyan outlets in India. These service centres give exclusive services to the customers including advance booking for wedding purchases, Kalyan gold purchase advance scheme, gold insurance, gift vouchers for gold ornaments, Kalyan gold card loyalty program, etc.
Speaking on the occasion, T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said: “Jewellery purchase is an emotional decision as well as a huge investment. So, it is important that the consumer is not only aware of what they are buying but also taking the right decision. Kalyan Jewellers today enjoy a strong association and trust, thus we felt the need to educate our clientele on gold and the available options to help them make an informed purchase decision. My Kalyan also helps customers plan their jewellery purchases for special occasions.”
Kalyan Jewellers, a part of the 100-year old Kalyan Group that has its origins in textile manufacturing and retailing, claims to have pioneered the concept of service centers for jewellery – My Kalyan. The company’s current retail store strength is of 52 showrooms across the four Southern states, Gujarat, Punjab, and Maharashtra. It plans to have 100 showrooms by 2015.