Italian brand Lotto plans to have 100 mono-brand stores in the country by financial year March 2014. Currently, the brand has 84 Mono Brand stores in locations like Delhi/NCR, Punjab, Rajasthan, UP, Haryana, J&K, Uttarakhand, Maharashtra, MP, Gujarat, Assam and West Bengal. The brand also has over 150 shop in shops and e-commerce channels as well as TV partner Homeshop 18. The product portfolio of the Lotto brand in India currently includes leisure and performance products for footwear, apparel and accessories. There are constant enhancements and product innovations within these broad categories – footwear, apparel and accessories.