Talking about entering Eastern India, Shrinivas Rao, Head-Marketing, Lifestyle International, said: “Lifestyle is renowned for providing its customers the best in class shopping experience. Therefore, while taking a decision on opening a new store we consider a number of factors like location, ambience, facilities offered, catchment, etc. to name a few. We were looking for a locations which met all these requirements. Quest with its great location, well planned layout and facilities meets all these parameters. The mall, much like Lifestyle’s own philosophy, is striving to provide its shoppers best in class shopping experience. Lifestyle is the anchor store at Quest and we are delighted with the kind of response we have received from the Kolkata residents. Preference for our brand along with inclination to shop at a convenient place like the Quest, will help us quickly become a leading shopping destination in the city.”
Currently, Lifestyle has 40 stores in India, each spread over 40,000 – 50,000 sq.ft. According to Rao, they have plans to add around 20 more Lifestyle departmental stores across the country in the next 3 years. Annually, we’ll be adding 6-7 Lifestyle stores, over the next three years.
Rao, further added, “We’ll be opening new stores in Mohali, Jammu other than opening new store in cities that we are already present in like Bangalore, Mumbai, and NCR.”