Reliance Brands, a unit of Reliance Industries, has signed a deal with Kenneth Cole Productions’ master franchisee. In 2012, a signature store was launched at Phoenix Market City in Mumbai and later, one came up in Ambience mall in Delhi and Gurgaon. The designer Kenneth Cole himself was in the city to meet the Indian counterparts and to unveil the brand’s Spring Summer Collection 2014.
Cole intends to be in the country for a few days and his agenda is to connect with his Indian team of designers, visit a few shopping malls and understand the Indian consumer and her buying behaviour. Basis this, he will mull over the issue of increasing the brand’s footprints in the country. For now, Kenneth Cole products can be found at seven MBOs and two SIS locations.
Said Darshan Mehta, CEO, Reliance Brands: “Reliance Brands is delighted to bring in Kenneth Cole to India.” Elaborating further on the immediate plans, added Seshasai K V S, Business Head – Kenneth Cole at Reliance Brands Ltd., “The immediate plans are to open five EBOs and three SISs across the country. The stores, spread across 2,000 sqft., are, in fact, better looking than the ones abroad and have a modern and contemporary feel to them. The range of apparel, footwear and accessories is reasonable as even aboard, it’s an affordable brand.”
The event, held at The Lodi in Delhi, was attended by the well heeled, such as, Vivek Sahni of Kama Ayurveda with Rajesh Pratap Singh and Malini Raman representing the fashion fraternity of the country.