The new Colour Lab concept introduced by premium apparel brand, Allen Solly, enables its customers to co-create on an interactive tablet available at the brand’s outlets. Customers can just walk into any exclusive Allen Solly outlet and pick a colour using a tablet and conceptualize as well as design their own unique colour which will be matched by the brand within 15 days. Targeting the 25-30 year old segment, the concept has already been rolled out to over 100 stores across the country along with a lot of social media buzz. Allen Solly has been growing at a CAGR of 37 percent for the last 4 years and plans to maintain a CAGR of 30 percent for the next two years. Currrently the brand has a total store count of 158 and is aiming at 200 stores by the end of the fiscal year.