Multiplex chain operator and international cinema exhibitor Cinepolis has opened India’s first megaplex in Pune at Season’s mall, Magarpatta City. The 15-screen megaplex claims to offer 100 percent digital technology, RealD, the world’s best 3D technology, Hollywood standard 4k digital screens and 7.1 Dolby digital audio. It will run over 80 shows every day and will also have 3 Cinepolis VIP screens for luxury movie viewing which the operator claims to be the first ever in the country.
Speaking on the occasion, Javier Sotomayor, Managing Director, Cinépolis India, said: “We are very excited to introduce the megaplex culture in India along with Cinepolis VIP. We introduced the international movie experience in India and are now launching other global trends to evolve the exhibition industry here. For this particular project and the very first location we signed in India, I would like to thank the Magar family for believing in our team and our brand. I would also like to thank our patrons who have supported our initiatives and have given us the confidence to be more aggressive with our expansion plans.”
Ashish Shukla, Country Head, Cinepolis India, said: “Movie watching for Pune has changed forever with the opening of our Megaplex. This product is unique in its offerings, to name a few – Real D – 3D, a show every 10 minutes, VIP indulging experiences, VIP lounge, restaurant and bar, top end digital sound and picture quality and many more. Our cinema also offers a great hang out for the youth with an open lobby you do not need a ticket to get to the lobby with a free wi-fi for Coffee Tree users.We are very excited with this opening and our team of over 150 trained professionals is looking forward to serve Pune, with the true international experience.”
Devang Sampat, Head – Operations and Strategic Initiatives, Cinepolis India, stated that a megaplex format would give a great platform to Marathi and other regional movies which will also get prime-time slots apart from regular Hindi and English movies. It will also cultivate markets for Telugu, Tamil, Gujarati movies which don’t get to the large screens because of constraint of fewer screens. He also said that Cinepolis would follow an analytical approach in deciding the number of shows and pricing for the upcoming movies based on the demand from its patrons.
“Patrons would be greatly benefited from our movie experience and offerings like ‘Club Cinépolis’ – the hugely successful loyalty program run by Cinépolis. Movie goers can register with Club Cinépolis for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets,” he added.
Cinepolis currently operates at Ahmedabad, Amritsar, Bengaluru, Bhopal, Hubli, Jaipur, Ludhiana, Mangalore, Mumbai, Patna, Pune, Surat, and Thane. Entering India in 2009, Cinepolis now stands at a total of 79 screens across all four geographic zones of India. The company plans to roll out 400 screens by 2016.