Herbal skincare brand Iraya has recently joined hands with Religare Wellness Limited, a chain of pharmaceutical retail stores. In the initial tie up for this joint venture, 20 of Iraya’s skin care range will be available at all Religare Wellness Limited outlets in Delhi. Iraya only deals in skin care products which are Ayurvedic, and made from natural herbs procured from their herbal farms.
With products ranging from Saffron Elixir, Kumkumadi Facial Oil, Kumkumadi Balm Protein Pack, Himalayan Berry Gentle Face Wash, Wild Lime Purifying Face Wash, Lotus Face Tonic, Almond Nutrifying Skin Food, Reviving Face Tonic With Pomegranate and Mint, Indian Jasmine Day Cream, Nourishing Lotus Night Cream, Orange and Green Tea Scrub, Apricot Wrinkle-Care Cream, Manjistha Eye Contour Gel, Seakelp Shower Gel, Algae Serum Body Lotion, Sandalwood Soap, Lemongrass Soap and Almond & Honey Soap, Iraya promises to keep its patrons surprised.
Iraya’s founding company, Sadatan Laboratories, was established in 1980 as an R&D centre to study the principles of Ayurveda with a scientific, modern approach. Sadatan’s first assignment was to create a natural line of dermatological products for India and South East Asia. Based on the response, Sadatan expanded it’s manufacturing set-up and started marketing the products globally. The range was then expanded to include not only beauty products, but also wellness products and external healthcare. Since then, Sadatan has developed over 400 beauty and health formulations. Sadatan is also manufacturing products for companies in highly evolved beauty markets such as France, Japan and Italy.