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Dabur Enters Milk Shake Market

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FMCG player Dabur India has announced its entry in the “milk shake” market with the launch of Real Fruit shakes. The company said it has test launched the new product in select markets of Delhi and Punjab and plans to roll out the same in other parts of the country soon. Dabur claims that the the beverage will contain actual fruit.

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Real Fruit shakes are priced at Rs 105 per litre, slightly on the higher side compared to other beverages like fruit juice (Rs 65-100).

Dabur operates in consumer products categories such as Hair Care, Oral Care, Health Care, Skin Care, Home Care, and Foods. The company markets its products in over 60 countries and has more than 3.4 million retail outlets across India. Apart from Dabur, other master brands of the company include Vatika, Hajmola, Real, and Fem.