Market trends suggest that for the newer generation of brides to- be, spending money on their hair, make-up and skin treatment is proving to be a guilt-free process. Salon India takes a look at this ever-growing market
The bridal market is on a high and touching unimaginable heights. Today’s bride-to-be is not only interested in embracing the latest trends on the D-day, but is also willing to splurge without thinking twice.
In the Indian culture, a wedding is one of the major events and an opportunity for grand celebrations. Gone are the days when brides took beauty services just for the D-day. These days, brides start getting skin and hair treatments months before the wedding day. No doubt, opportunities are big enough for the players in the market to cash in on the same and how proactively the salons and spas market the packages for men and women.
The booming market
With each passing year, Indian weddings are getting bigger and better, offering lucrative business opportunity to players involved. As stated in the India Salon Report 2013, the current size of the salon industry in India is USD 2billion and is going to be USD 3.5 billion by 2015.
Trends – make-up
Talking about trends, the view is that smokey eyes in shades of purple and wine have made a comeback this season. Even glittery eyes are back on the international runways and seem to be a favourite with brides who like their make-up strong.
Trends – hair
When it comes to hair – updos with buns, bouffants, sophisticated chignons and embellished braids are the trending bridal hairstyles, this season, that have opened the market to a whole new level for all the salons and hair care brands.The market is seeing a crossover in hair trends from West to East and vice versa. Braids are currently in vogue and this trend is here to stay! The fishtail braid is one of the most popular looks for this season.
Trends – nails
One of the biggest challenge that every brand faces is – how to reach the right audience. Bad marketing strategy is one that contributes most to it.
The other challenge that stands out from the rest is the unavailability of skilled manpower and the presence of state-of-the-art facilities, where the manpower can be trained to meet the demands of the market.
The current market of the Indian bridal industry stands at USD38 billion, with the increase in awareness of the consumer, it will be on the roll for years to come.