In a competitive market such as the furniture industry, the American company, Herman Miller, has successfully made its mark in all major cities of India. Kartik Shethia, Sales Director, SAARC Region, Herman Miller Furniture (India) elaborates on the company’s journey into India
One of the first ones to design and manufacture contemporary office furniture, Herman Miller is an American company that was introduced by Herman Miller way back in 1923. Known for its legendary in-house designers like George Nelson and Charles Ray Earnes, the furniture company soon shot to fame during the middle of the 20th century. Based out of Michigan, the company’s manufacturing units were spread out to other parts of the United States, China, Italy and United Kingdom. Herman Miller officially came to India in 1999, operating directly through the company. In 2004, after soughting appointed dealers across cities in India, the modern contemporary furniture company very soon gained presence throughout the country, Sri Lanka and Bangladesh. Says Kartik Shethia, Sales Director, SAARC Region for Herman Miller, “Our award-winning products and services have generated more than US$ 1.7
billion revenue in fiscal 2012.”The company successfully recorded a 4.5 per cent increase over their sales in 2011, despite the diffi cult economic climate in Europe, with each region achieving a year on year increase of 20 per cent in sales.
The Herman Miller has 16 authorised dealer showroom in India with average store size ranging between 1500 to 2000 sq. ft. The outlets are located, through dealer stores, in and around premium and accessible high streets in metro cities. The market’s temperament and audience varies from region to region but, overall, retailers in India, Sri Lanka, Nepal and Bangladesh have recorded excellent sales.Expansion
Targeting countries that have a developing economy is one of the key areas for future growth. To meet the growing demand, Herman Miller is looking at expanding in more cities in India, especially in Tier-2 and -3 cities in the coming years.